Lead Assistant for dealerships
The Lead Assistant immediately asks the prospect for the information your salesperson still needs and hands the lead over, with all the answers, to your existing system, whether a lead management system (LMS) or an email inbox. Your salespeople do not need any new software.
under 2 minutes
to the first reply
1 in 3 leads
enriched before handover
100%
of enquiries receive a reply, including evenings and weekends
Together, we define which information your salesperson needs and what the Lead Assistant should ask when it is missing from an enquiry. This applies to enquiries from every source. The only requirement is an email address for the prospect.
It contacts the prospect immediately in your dealership's name, with a short vehicle summary and the questions your salesperson would otherwise ask.
If the prospect does not respond, it sends reminders in several steps.
As soon as the prospect responds, the lead arrives immediately in your existing system, together with their answers or their decision not to proceed. If there is no response, the lead is handed over after the reminders in the same state in which it arrived. The only exceptions are workflows where you have agreed a screening step with us. Your salespeople need no new software and no additional login.
Leads from eleven sources run through one process; one in three is enriched before handover.
View the case study
Around 90% fewer unsuitable enquiries for B2B vehicles.
View the case study
Leasing enquiries reach the salesperson with the prospect's financial details already collected.
View the case study
OEM leads arrive in the LMS without the team having to work in the OEM's tool.
View the case studySales opportunities from contacts you already have.
Upload a list, for example customers approaching the end of a lease or finance agreement, leads that were closed without a sale, or contacts for a survey or vehicle acquisition campaign. The Lead Assistant contacts them and asks whether they are interested and what they are interested in. Anyone who is interested and answers the questions is handed over as a lead to your existing system.
Written off does not have to mean lost.
If a lead is marked as lost in your LMS, the Lead Assistant can follow up once more. We define the approach together with you. The requirement is that your LMS returns the lead status to us; we check in advance whether your system supports this.
Your team only speaks to prospects who respond.
Dealers adding new brands such as XPENG or BYD often receive more enquiries than their team can handle. For these cases, there is a workflow with stricter screening: only prospects who respond to the follow-up questions are handed over to your existing system. In this workflow, the Lead Assistant deliberately does not transfer enquiries without a response. They remain visible in the statistics and, if you have access, in the carpilot web interface.
The Lead Assistant collects the prospect's financial details before the salesperson takes over. This is how Nord-Ostsee Automobile uses it.
Leads from OEM portals arrive in your existing system. This is how Hedin Automotive uses it.
You can define specific rules for individual vehicles or types of enquiry so that unsuitable enquiries never reach the salesperson. Autowelt Schmidt uses this, for example, for vehicles sold only to business customers.
We configure which questions are asked and which tone of voice is used for your dealership or dealer group, and, if required, for each brand or location.
| Feature | Autoresponder | Marketplace assistants | Lead Assistant |
|---|---|---|---|
| What it does | Sends a fixed acknowledgement | Asks the buyer follow-up questions on the marketplace before the enquiry reaches the dealer | Contacts the prospect in your dealership's name and asks for the information your salesperson still needs |
| Which enquiries | Whatever reaches the dealership's own inbox | Only enquiries from that marketplace | All sources: marketplaces, OEM portals, your website and your lists |
| Which questions | None | Defined by the marketplace | Based on your rules, by brand, vehicle and type of enquiry |
| Follow-up | No | Ends once the enquiry reaches the dealer | Sends reminders in several steps |
| Result | The same enquiry as before | An enriched enquiry, but only from that marketplace | Enriched leads from every source in your existing system |
Marketplace assistants and the Lead Assistant complement each other. The marketplace asks the buyer follow-up questions after the enquiry is submitted and before it reaches the dealership; the Lead Assistant takes over once it arrives at your dealership, across all sources. Read more in our blog post on AI tools, chatbots and AI agents in dealerships.
mobile.de, AutoScout24, Kleinanzeigen, LeasingMarkt, AutoUncle, willhaben.at, Autohero, your website, OEM and importer portals, plus conversation notes from your call centre or voice AI. Any other source that sends enquiries by email can also be connected.
The Lead Assistant works with all common LMS and CRM systems used in automotive retail, including CustomerOne, autoCRM, Catch and dealerdesk. It is also compatible with the mobile.de Lead API. If you use another system, we check the connection in advance; in most cases it can be integrated. If you work without an LMS, it hands the leads over to your inbox by email.
Servers and AI models in Germany, a data processing agreement, and no use of your data to train AI models.
Billing is per legal entity (GmbH), much like an employee is employed by one legal entity. For groups with several entities, discounts or a group-wide licence via the holding or a service company are possible. The exact price depends on the number of entities and the scope of the setup; after a short assessment, you receive a quotation.
Usually within two weeks.
You can trial it free of charge, with no setup fee. After that, the contract can be cancelled monthly.
By default, these enquiries are also handed over to your existing system, so no lead is lost. Only if you agree a screening workflow with us, for example for brands with very high enquiry volumes, are they deliberately not transferred. These enquiries are still included in your statistics.
Yes. Every message states that it comes from your dealership's AI assistant. This meets the transparency requirement of the EU AI Act for AI systems that interact directly with people.
No. They continue to handle leads in their existing system, whether an LMS or an email inbox. You only need the web interface if you want to upload lists of existing contacts yourself.
The data is processed in Germany under a data processing agreement, and your data is not used to train AI models. To contact existing customers by email, your dealership also needs a legal basis, usually consent.
Single dealerships as well as groups with many locations. The key question is whether your team spends a significant amount of time following up on enquiries.
In a demo, we show you live how the Lead Assistant would work with your lead sources and your existing system.
Lead Assistant for dealerships
